I have attached a link for the Evergreen Valley College Men's Soccer Instagram page that I launched and manage as Head Coach of the program.
https://www.instagram.com/evc_menssoccer/
The use of Instagram is vital in the recruitment of players to our program. I have found that players like to share pictures of themselves and by highlighting them on Instagram, which the majority of our target audience use frequently, we get an organic reach in the community with continual updates about our program. Instagram is our storefront, our shop window and prospective recruits look at our page the same way as a shopper looks into an Apple store when they walk past. We have placed a lot of emphasis on social media over the last 3 years and get on average 300 likes per post. For a junior college program, this is a good reach and demonstrates that our program is visible to the local community. We get more likes per picture than many junior college soccer programs have followers.
None of our followers are purchased. The demographic is age 16-24 year olds, San Jose residents, who for the most part have a friend who is, or once was in our college program. Many of them are also soccer players themselves. We try to vary the content to include a variety of perspectives on the program to include game-day pictures, training videos, goal highlights and also transfer successes. We get many direct messages through Instagram and arguably communicate as much through these messages with players as actual email. It has proved very successful in our local market and many of the schools around us are trying to play catch up to the presence we have generated.
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